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What Is Pay Per Click and How Does It Work?

A report shows that most marketers find paid search marketing beneficial to their business. Even half of the brand owners said they would continue to increase their PPC ads budget in the coming years to get new customers looking for their services.
According to Social Media Today, more than 7 million advertisers spent a total of $10.01 billion for pay per click ads in 2017 alone. Evidently, pay per click has become one of the most widely used marketing for generating more income.

What is PPC?

Pay per click is a process which is used to build your brand awareness, promote brand and attract more audience via advertisements. With the help of PPC the advertisers only pay when a user clicks on the PPC ads.
Most people think that PPC is limited to Google search engines pages. But it is not true as Social Media sites like YouTube, Facebook, Linkedin etc. also use this model.
PPC allows the advertisers to place ads on various online marketing platforms and make the products and services more popular. The ads which we see are run by the advertisers.

How does PPC work?

We at every point explain to you how paid search works and guide you through the key points of PPC. By knowing about the PPC process you can have an idea for launching a good campaign.

What Are the Different Types of PPC Ads?

Now that we know what PPC is, you should also have the knowledge of how many types of PPC ads there are to increase the audience’s attention and make the brand more popular.

There are various types of PPC depending on the goals:-

Display Ads
Google Shopping Ads
Local Services Ads
Search Ads
In-stream Ads
Social Ads
Remarketing Ads

Why Pay Per Click Marketing Works for Your Business?

Pay per click advertising is a powerful way to increase conversions and increase income. PPC helps you to connect your brand to your valuable customers and improves the profitability.

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